RETAIL MERCHANDISING

WE INTEGRATE CHANNELS, BRANDS AND SHOPPERS IN A UNIQUE WAY

OUR CERTIFICATIONS

SPAR IS CERTIFIED: GPTW ESG LGPD CSVM

INTELLIGENCE

MORE THAN SMART DASHBOARDS, THE SCIENCE OF CONSUMPTION STRATEGICALLY APPLIED TO REACH THE GREATEST SALES POTENTIAL

COVERAGE

SOLUTIONS FOR EXPANDING POS COVERAGE AND ROI

WE ARE SPAR BRAZIL!

National reference in Trade Marketing, which supports manufacturers in selling their products to the final consumer in Brazilian retail stores through merchandising tactics and data intelligence.

With a significant portfolio, know-how, capillarity and solid financial health, we are experts in outsourcing and managing high-performance teams at the point of sale, delivering personalized solutions for our clients' success

2016

SPAR Group starts operations in Brazil

Sept/2016 - A global leader in merchandising, SPAR Group is expanding its operations in Brazil by acquiring New Momentum from the Interpublic group, which has a solid structure and an enviable client portfolio.

2024

SPAR Brazil takes control of operations in the country

Jun/2024 - SPAR Brazil now operates with greater independence by acquiring a majority stake and control of the operation in the country, maintaining its business relationship and partnership with SPAR Group's international operations.

OUR EXPERTISE

We operate in all sales channels and in all product categories:

Retail

Pharmaceutical

Electrical-Electronic

Cash&Carry

Personal care

Homecenters

Strategic, tactical operational planning and data management , generating assertive insights for decision making.

STRUCTURE

+400.000
visitas em lojas
por mês

+800.000
horas no ponto
de venda por mês

WHY SPAR Brazil?

20 years of experience in merchandising and trade marketing

Strategic partnership with other countries

Solid corporate governance
(international standards)

Our top 10 clients are multinational companies and category leaders

Long-lasting relationships with our customers

Intellectual capital and expertise.
Management that understands trade marketing

WE HAVE REACHED

THE COVERAGE OF

30,000 STORES

IN BRAZIL

WINNERS

AEX

AEX 2019 AWARD FOR BEST MERCHANDISING AGENCY FOR LARGE PROJECTS

Social

CONTRIBUTION

We are truly happy for contributing with AACD and its projects of great relevance to society.

OUR SERVICES

OUTSOURCING OF HIGH PERFORMANCE TEAMS

Investment in constant training and highly specialized teams to boost the relationship with your sales channels and approach your brand to your consumers.

RETAIL MERCHANDISING & TRADE MARKETING

We understand the challenges of the retail industry, therefore, beyond performing in the strategic field, we possess an entire operation that fosters efficiency to your operational challenges, which ultimately brings your shoppers closer to your brand through guaranteed presence and sales support.

TRAINING PROGRAMS

Training is our expertise, whether B2B or B2C. Our methodology ensures the best and well-prepared team to win and sell!

INTELLIGENCE

Much more than just business intelligence. It is the technology at the service of results! We combine several databases to bring the best strategy to your sales channel, in the economic feasibility of store coverage, route to market strategy, measuring opportunities with happenings in the field and by understanding the shopper.

THE SCIENCE OF CONSUMPTION

SPAR BRAZIL is a pioneer inconnectingdata, geo-marketing, statisticians and mathematicians to offer to your company the best go-to-market strategy, category management, coverage and merchandising execution.

RETAIL MANAGEMENT

Our operation is recognized worldwide as an important support for POSs. We work with a management consultancy for retailers, in all channels and segments.

TEAM SHARING | Cash & Carry

We count on daily assistance, including intelligence services, dashboards and insights throughout the Cash&Carry segment. The best program to enhance your sell-out with advanced efficiency.

BRAND SYNERGY

Yes, believe it. It is possible to have more quality, lower cost and a greater store coverage. Get in touch with SPAR BRAZIL and learn about our synergistic projects. You will be in awe.

AUDITING & RESEARCH

We audit and research every kind of information at the POS, ensuring reliability and safety. Count on segment. all data updated online within the model and dashboard of your choice.