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RETAIL MERCHANDISING WE INTEGRATE CHANNELS, BRANDS AND SHOPPERS IN A UNIQUE WAY #WE ARE GREAT PLACE TO WORK SPAR IS CERTIFIED AS AN EXCELENT PLACE TO WORK INTELLIGENCE MORE THAN SMART DASHBOARDS, THE SCIENCE OF CONSUMPTION STRATEGICALLY APPLIED TO REACH THE GREATEST SALES POTENTIAL COVERAGE SOLUTIONS FOR EXPANDING POS COVERAGE AND ROI CUSTOMIZED SOLUTION FOR SUPPLYING YOUR PRODUCTS ON THE SHELVES IN CASH & CARRY LEARN MORE TAILOR MADE

HELLO, WE ARE SPAR

American multinational leader in global retail merchandising, company present in 10 countries, 5 continents.

We started our operation in Brazil, back in 2016 by acquiring the well-known company
called New Momentum, part of Interpublic group.​

We merged the objectives of the retail, shoppers and brands beyond comparison.
Our global knowledge allows us to anticipate trends and apply them with innovation.

OUR EXPERTISE

We operate in all sales channels and in all product categories:

Retail

Pharmaceutical

Electrical-Electronic

Cash&Carry

Personal care

Homecenters

Strategic, tactical operational planning and data management , generating assertive insights for decision making.

STRUCTURE

30.000+
store visits a week
185.000+ worldwide

5.000.000+
hours at the POS per year 
10.000.000+ worldwide

WHY SPAR

GLOBAL & LOCAL

Our presence in the USA and 9 other countries allows us to share knowledge and learnings in different markets and apply them in a pioneering way for your business.

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50 YEARS OF EXPERIENCE

● Serving Industry and Retail
● Omnichannel
● Retail Merchandising
● Sales promotion
● Business Intelligence
● Category management
● Go-to-Market strategy
● All 5 continents

INNOVATION

Innovation is a basic premise for our business and above all, innovating through application.

Technology at the service of prescriptive analytics that aid assertive decision making.

INTELLIGENCE

In addition to business intelligence, our intelligence service efficiently combines several data platforms considering POSs, shopper behavior and brands we possess with reliability.

MERITOCRACY

We believe that the relationship with our clients
is based on results, therefore, we contractually guarantee the results of our projects. Our team has meritocracy as its main mission, which will support the evolution of everyone involved in our projects. 

STABILITY

You count on the stability of a public company with the highest levels of American compliance, ensuring that your operation will have complete legal and financial security. We have independent auditors that certify our solidity and best practices.

WE HAVE REACHED THE COVERAGE OF 30,000 STORES IN BRAZIL WINNERS AEX AEX 2019 AWARD FOR BEST MERCHANDISING AGENCY FOR LARGE PROJECTS Social CONTRIBUTION We are truly happy for contributing with AACD and its projects of great relevance to society.

OUR SERVICES

OUTSOURCING OF HIGH PERFORMANCE TEAMS
Investment in constant training and highly specialized teams to boost the relationship with your sales channels and approach your brand to your consumers.
RETAIL MERCHANDISING & TRADE MARKETING
We understand the challenges of the retail industry, therefore, beyond performing in the strategic field, we possess an entire operation that fosters efficiency to your operational challenges, which ultimately brings your shoppers closer to your brand through guaranteed presence and sales support.
TRAINING PROGRAMS
Training is our expertise, whether B2B or B2C. Our methodology ensures the best and well-prepared team to win and sell!
INTELLIGENCE
Much more than just business intelligence. It is the technology at the service of results! We combine several databases to bring the best strategy to your sales channel, in the economic feasibility of store coverage, route to market strategy, measuring opportunities with happenings in the field and by understanding the shopper.
THE SCIENCE OF CONSUMPTION
SPAR BRAZIL is a pioneer inconnectingdata, geo-marketing, statisticians and mathematicians to offer to your company the best go-to-market strategy, category management, coverage and merchandising execution.
RETAIL MANAGEMENT
Our operation is recognized worldwide as an important support for POSs. We work with a management consultancy for retailers, in all channels and segments.
TEAM SHARING | Cash & Carry
We count on daily assistance, including intelligence services, dashboards and insights throughout the Cash&Carry segment. The best program to enhance your sell-out with advanced efficiency.
BRAND SYNERGY
Yes, believe it. It is possible to have more quality, lower cost and a greater store coverage. Get in touch with SPAR BRAZIL and learn about our synergistic projects. You will be in awe.
AUDITING & RESEARCH
We audit and research every kind of information at the POS, ensuring reliability and safety. Count on segment. all data updated online within the model and dashboard of your choice.

WHAT IS TAILOR MADE BY ICATU?

System of services modules in which you choose by adhesion, according to the level of service appropriate to your operation.

Its pricing is fixed, according to the contracted service level

WHY CHOOSING TAILOR MADE BY ICATU?

moreover…

  • Limited number of clients linked to the project, ensuring the quality of execution.

  • Dedicated supervisors.

  • Dashboards: Extra Point, Price, Out of stock Management, Damage Control, Inventory Management, Critical Dates.

  • Photo Book.

  • App for real-time data tracking.

  • Relationship building with stores and gain of share and mitigate out of stock.

  • Execution excellence.

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INFORMATION MONITORING

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Tailor Made by ICATU offers an information management tool via app, which allows the monitoring of indicators in real time.

OUR PARTNERS INTEGRATORS OF SOLUTIONS

CONTACT US

BE A SPAReer

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COMMERCIAL

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